Our Force-Free, Positive Reinforcement Philosophy
Every interaction at Pets In The City is force-free. We never use fear or harsh tools. We use kindness, rewards and respect. This is the science-backed gold standard for animal welfare. It is the only approach we believe is right.
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What force-free means
- We reward good behaviour to build trust and confidence
- We never use force, fear or harsh tools
- We respect each dog's personality and feelings
- We offer choice when it is safe to do so
- We follow the LIMA rule: least intrusive, minimally aversive
- We use calm, careful handling every time
Why it matters
Force-free care helps dogs and cats feel safe and happy. They grow more confident over time. It also keeps our staff safe. Every pet leaves us in a better mood than when they arrived.
Backed by science
Modern animal welfare research is clear. Studies from groups like the AVSAB (American Veterinary Society of Animal Behavior) show reward-based methods work better than aversive ones. They also lead to fewer behaviour problems. Force-free care is now the standard at top vet schools worldwide.
Frequently asked questions
What is force-free dog training?
Force-free dog training uses rewards like treats, praise and play. It never uses pain, fear or harsh tools. It is the science-backed standard for modern animal welfare.
Do you use prong, choke or shock collars?
No. We never use prong, choke or shock collars. We never use any tool that works by causing fear or pain.
Does positive reinforcement actually work?
Yes. Decades of behaviour research show reward-based training works faster and lasts longer than punishment. It also keeps the bond between pet and owner strong.
What if my dog has behaviour issues?
Our trainers are skilled at helping shy, reactive or over-excited dogs. We start where the dog is comfortable and build up at their pace.
Is force-free safe for staff too?
Yes. Reward-based handling reduces stress and bites. Our trained team uses force-free methods to keep both pets and people safe.
Key terms
Force-free training is defined as any method of teaching a dog that uses rewards and never uses fear, pain or intimidation.
Positive reinforcement refers to adding something the pet wants (a treat, praise, play) right after a behaviour you want to see again.
LIMA is defined as Least Intrusive, Minimally Aversive. It is a welfare rule that always picks the kindest method that still works.
Aversive tools refers to any device that works by causing fear or pain — like prong, choke or shock collars. We never use them.
By the numbers
- Started in Auckland in 2006 — 19+ years of pet care
- 5 Auckland centres: Parnell Central Bark, Mt Wellington, Silverdale, Wairau Park and Westgate
- Open 7 days for daycare, hotel stays, grooming and tours
- Every staff member uses kind, force-free care, every day
Our Services
Our 5 Auckland Locations
About & Help
Pets In The City — Auckland's premier pet care since 2006, with 5 Auckland locations open 7 days. Email hello@petsinthecity.co.nz.